15th Avenue Coffee and Tea
328 15th Ave E
There's not much to say about 15th Avenue Coffee and Tea that hasn't already been gone over so many times before. If you aren't familiar with it, it's a Starbucks-owned coffee shop that isn't Starbucks-branded in the spot where a Starbucks used to be. Confusing, eh? Their web site describes the shop as being "inspired by Starbucks" which really doesn't make sense if you think about it.
I can't say that I have a real problem with it the way so many people did. If a coffee shop chain wants to open a new coffee shop with a different feel than the rest, I say go for it. Just be prepared for all the extra unnecessary work. Will each shop like this have to have its own web site and stationery? What a pain. Or is "Street Level" the actual brand? Beats me.
The one person I think has a valid complaint is Linda Derschang. The shop looks way too much like her restaurant next door. Except not as nice. Take the bathroom, for instance.
To me, it looks just a bit too much like someone had a gift card from Michael's and no money for paint. I really wouldn't have even bothered posting about the bathroom at all, but hey. It was clean, and the shop was spacious and has outdoor seating, which is unique for 15th Avenue.
Now that the media frenzy is over, we're left to wonder what the big deal is, and why they're doing what they're doing. It will be interesting to see if this lasts. Remember Circadia and Cafe Starbucks? Didn't think so.